Social Networking Sites as a Part of Social Media Strategy

Written By Elena Kolyasnikova On April 1th, 2011

PG social networking script

Enterprises and big companies are using social networking to keep in touch with clients, attract new customers, promote their brand and form communities. Public social networks are not very suitable for this as a company basically advertises someone else, trying to attract thousands of people to fan pages or into groups. At the end of the day, you do not own the database of your fan club, cannot export it. This may be a problem in the long run.

There are many issues to be addressed here: data security, brand promotion and growth possibilities. Public social networks do not allow that. The smartest solution is to own a social networking site and start building your community there. You have a database, all you need is a set of options users would expect at any community site: profiles, registrations, user walls and connections, blogs, comments, uploads and galleries.

Ready-made social networking software PG SocialBiz has it all. It’s not a public social network or “software as a service” offer. It’s a turnkey community building software. The best thing is that you pay only once and can install your site anywhere you need: corporate servers or usual hosting. You have access to the code and data, can manage users and site settings easily from online. Free support and installation are always there for you. Your enterprise community site is up and running, secure and available for modifications. Content is totally controlled. Brand is remembered and recognized.

There are also cases when corporation has several branches all over the world. Company professionals need to exchange experience and communicate to perform better. You can use professional social networks like LinkedIn for that, but it does not allow you to create a secure space for negotiations, planning and day-to-day training. PG SocialPrise has something for that too.

You can set up social networking site on the same terms listed above and add private community mode to limit site access to employees only. In addition, choose a special enterprise style template to appeal to your people. Then you may be interested to specify a networking group for each person for better communication. As a result, you’ll have your own private social network within a company, still keeping your employees off public social networks such like Facebook. Most of the times public communities kill time and distract your staff.

Everything can be done at a fraction of costs and very quickly, keeping you fully in charge of your social networking site. Besides, you do not have to know or learn programming. Free professional support team is ready to answer your questions any time in live chat, via phone or email. You can also try the software for free installing a trial version on your server or on your PC.

Social networking definitely gives a huge boost to your business gathering people around your brand, building loyalty and increasing sales. It’s something you should consider when making a new marketing plan. Use social media and marketing to drive traffic to your social networking site and not to someone else’s and profit from it!

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